When Daxko—a leader in providing software and solutions to member-based organizations—needed to transform its data integrity and outbound sales efforts, they turned to The Kiln. Over the course of more than 8 months, what began as a tactical engagement evolved into a strategic partnership that helped Daxko overhaul its marketing operations, clean up decades of messy data, and build scalable outbound motions that are already delivering industry-beating results.

The Challenge: Data Chaos and Outbound Inefficiency

Like many growing companies, Daxko had expanded rapidly through acquisitions. This left them with sprawling systems, inconsistent Salesforce records, and siloed operational processes.

“Our health of our data was really rough,” shared Mike, a leader on Daxko’s marketing team. “Salesforce is a beast. We had leads, prospects, contacts—it was just messy, and nothing was properly structured.”

Outbound sales efforts also needed an overhaul. Daxko had existing outbound activity but lacked a high-volume, scalable, and modernized system. They were manually building lists through offshore contractors, often taking months to curate, enrich, and prepare lead lists—only to find that much of the data was outdated or inaccurate.

“We had outbound before, but we didn’t do it at scale," Mike said. "We needed someone who could help us clean up the chaos, scale our outbound, and train our internal team to own it moving forward."

Our Approach: Building a Clean, Modern, and Scalable Foundation

Rather than just offering a quick fix, The Kiln worked hand-in-hand with Daxko to transform their entire approach to data and outbound.

Here’s how it was done:

1. Data Enrichment and Cleanup at Scale

• We designed and deployed Clay-based enrichment workflows that validated, deduplicated, and structured Daxko’s Salesforce data properly.

• Manual list-building processes that used to take 1–2 months were cut down to less than a week through automation.

• Enrichment prioritized business emails, mobile numbers, LinkedIn profiles, and company intelligence—ensuring outbound reps had everything they needed at their fingertips.

• New enrichment pipelines were integrated to prevent poor-quality data from ever entering the CRM again.

“Now, every contact we add is clean, validated, and actionable. It’s not just fixing old problems—it’s setting us up for the future.”

2. Launching and Scaling High-Volume Outbound Campaigns

• Built high-volume outbound campaigns fueled by the newly enriched data sets.

• Combined Clay, Salesforce, Smartlead, and internal workflows to automate list curation, enrichment, persona validation, and email sequencing.

• Introduced AI-driven personalization, pulling insights from websites and other sources to automatically customize outbound messaging at scale.

Campaign results:

• 3.5% to 10%+ reply rates across campaigns.

• 7% to 25%+ of replies were interested leads ready to move forward.

“Who’s getting results like that? Nobody is getting results like that. This is incredible.”

3. Reducing Risks with Intelligent Safeguards

• Implemented automatic Salesforce checks to prevent customers from accidentally receiving outbound prospecting emails—a major reputational risk.

• Added intelligent lead validation and suppression rules inside Clay workflows to avoid duplicates and bad data.

“It used to be embarrassing when a customer of 8 years got a prospecting email. That problem is almost completely solved now—probably 99%.”

4. Training and Empowering Daxko’s Team

• The Kiln didn’t just build systems—we trained Daxko’s marketing and operations teams to own and operate them long-term.

• Custom documentation, live training sessions, and hands-on implementation support helped internal teams gain mastery over the new systems.

“You didn’t just build for us—you leveled up our entire team."

The Impact: Faster, Cleaner, Smarter Growth

Through the partnership with The Kiln, Daxko achieved a complete turnaround in their marketing operations:

✅ 90%+ reduction in time to build and enrich lead lists.
✅ 3.5%–10%+ reply rates on outbound email campaigns.
✅ Up to 25% of replies converting into sales opportunities.
✅ 99% reduction in accidental customer outbound emails.
✅ Full team enablement to continue scaling independently.

“In the past, it would’ve taken us 6–9 months to train someone internally to do this. With The Kiln, we had it done in a few weeks.”

And beyond just outbound: the ripple effects are spreading across Daxko’s entire go-to-market strategy. With better data hygiene, faster list-building, and more intelligent marketing workflows, the company is positioned for sustainable, scalable growth.

"You guys have made things easier not just for me, but across our entire marketing and sales ecosystem. You gave us superpowers."

What’s Next

Daxko’s momentum is only growing. Thanks to the strong foundation built with The Kiln, they’re now exploring new possibilities—like influencer marketing, more advanced personalization strategies, and broader outbound coverage across all their markets.

🚀 Ready to supercharge your data operations and outbound sales? Let’s talk.