An Agency Would Charge You $10k For This Lead Gen System

Want to book more sales calls and scale your business? You'll need a solid lead generation system. An effective system requires accurate lead scraping, engaging email writing, and sending a ton of emails daily. This can be time-consuming, which is why many businesses opt to hire an agency. But why spend thousands when you can do it yourself? Here's how to create your own lead gen system and book more sales calls at a fraction of the cost.

Using Clay for Lead Generation

I'm using a tool called Clay. It allows you to import leads, personalize outbound messages, and send them at scale, saving you from manual research and outreach. The goal is to reach out to companies similar to your website visitors, scaling your campaign far beyond conventional methods.

Connecting RB2B to Clay

The first step is connecting RB2B to Clay, a simple process. Go to the integrations tab, find Clay, and paste the webhook URL. To get this webhook, go to Clay, create a new table, select webhook, and copy the provided URL. Paste it into RB2B, and you're connected.

Qualifying Leads with Claygent

Before reaching out, ensure your website visitors are worth contacting. Use Claygent to scrape data and check if a company matches your Ideal Customer Profile (ICP). Add enrichment, type Claygent, and prompt it to qualify leads based on your criteria. Filter down to those who match.

Finding Lookalike Companies

Once ICP qualification is complete, find lookalike companies. Add enrichment, select lookalikes, and input the company domain. Set filters like company size and location. Clay will find up to ten lookalikes per qualified visitor.

Building a Lead List

Next, identify people working at these lookalike companies. Add a column, select find contact at company, and input criteria like CEO or Founder. Preview contacts, and populate your lead list.

Harvesting Work Emails

To reach out, you'll need work emails. Add enrichment, type work email, and let Clay populate the information. Now you have a complete lead list ready for outreach.

Creating Custom AI-Generated Videos

Use SendSpark to create personalized videos with the prospect's website in the background. Record a video with a placeholder for their name, which AI replaces with the actual name during playback. Integrate SendSpark with Clay to automate this process.

Sending Emails with Smart Lead

Smart Lead is an email sequencing tool that sends emails at scale. Create a campaign, input variables like first name, and embed the custom video. Use Clay to integrate and send these personalized emails.

Conclusion

By following these steps, you can create a robust lead generation system without the hefty agency fees. If you want to try out Clay, check the link in the description. Happy prospecting!